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Customer experience management [[electronic resource] ] : a revolutionary approach to connecting with your customers / / Bernd H. Schmitt
| Customer experience management [[electronic resource] ] : a revolutionary approach to connecting with your customers / / Bernd H. Schmitt |
| Autore | Schmitt Bernd |
| Pubbl/distr/stampa | New York, : Wiley, c2003 |
| Descrizione fisica | 1 online resource (259 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Relationship marketing
Customer relations Customer relations - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-471-47397-9
1-282-65683-X 9786612656835 0-470-93044-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers; Preface; Acknowledgments; Contents; Chapter 1: Taking the Customer Seriously-Finally; Chapter 2: An Overview of the CEM Framework; Chapter 3: Analyzing the Experiential World of the Customer; Chapter 4: Building the Experiential Platform; Chapter 5: Designing the Brand Experience; Chapter 6: Structuring the Customer Interface; Chapter 7: Engaging in Continuous Innovation; Chapter 8: Delivering a Seamlessly Integrated Customer Experience; Chapter 9: Organizing for Customer Experience Management; Notes
Index |
| Record Nr. | UNINA-9910458116703321 |
Schmitt Bernd
|
||
| New York, : Wiley, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer experience management [[electronic resource] ] : a revolutionary approach to connecting with your customers / / Bernd H. Schmitt
| Customer experience management [[electronic resource] ] : a revolutionary approach to connecting with your customers / / Bernd H. Schmitt |
| Autore | Schmitt Bernd |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Wiley, c2003 |
| Descrizione fisica | 1 online resource (259 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Relationship marketing
Customer relations Customer relations - Management |
| ISBN |
0-471-47397-9
1-282-65683-X 9786612656835 0-470-93044-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers; Preface; Acknowledgments; Contents; Chapter 1: Taking the Customer Seriously-Finally; Chapter 2: An Overview of the CEM Framework; Chapter 3: Analyzing the Experiential World of the Customer; Chapter 4: Building the Experiential Platform; Chapter 5: Designing the Brand Experience; Chapter 6: Structuring the Customer Interface; Chapter 7: Engaging in Continuous Innovation; Chapter 8: Delivering a Seamlessly Integrated Customer Experience; Chapter 9: Organizing for Customer Experience Management; Notes
Index |
| Record Nr. | UNINA-9910784617603321 |
|
Schmitt Bernd
|
||
| New York, : Wiley, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer experience management [[electronic resource] ] : a revolutionary approach to connecting with your customers / / Bernd H. Schmitt
| Customer experience management [[electronic resource] ] : a revolutionary approach to connecting with your customers / / Bernd H. Schmitt |
| Autore | Schmitt Bernd |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Wiley, c2003 |
| Descrizione fisica | 1 online resource (259 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Relationship marketing
Customer relations Customer relations - Management |
| ISBN |
0-471-47397-9
1-282-65683-X 9786612656835 0-470-93044-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers; Preface; Acknowledgments; Contents; Chapter 1: Taking the Customer Seriously-Finally; Chapter 2: An Overview of the CEM Framework; Chapter 3: Analyzing the Experiential World of the Customer; Chapter 4: Building the Experiential Platform; Chapter 5: Designing the Brand Experience; Chapter 6: Structuring the Customer Interface; Chapter 7: Engaging in Continuous Innovation; Chapter 8: Delivering a Seamlessly Integrated Customer Experience; Chapter 9: Organizing for Customer Experience Management; Notes
Index |
| Record Nr. | UNINA-9910829106703321 |
|
Schmitt Bernd
|
||
| New York, : Wiley, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt
| Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt |
| Autore | Schmitt, Bernd |
| Pubbl/distr/stampa | New York : Wiley, c2003 |
| Descrizione fisica | xiv, 242 p. : ill. ; 24 cm |
| Disciplina | 658.812 |
| Soggetto topico |
Clientela
Marketing relazionale |
| ISBN | 0471237744 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001463719707536 |
|
Schmitt, Bernd
|
||
| New York : Wiley, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Marketing aestetics : the strategic management of brands, identity and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
| Marketing aestetics : the strategic management of brands, identity and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters |
| Autore | SCHMITT, Bernd |
| Pubbl/distr/stampa | New York : Free Press, copyr. 1997 |
| Descrizione fisica | XIV, 345 p. : ill. ; 24 cm |
| Disciplina | 658.827 |
| Altri autori (Persone) | SIMONSON, Alex |
| Soggetto topico | Immagine aziendale - Marchi di fabbrica e di commercio |
| ISBN | 0-684-82655-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-990003097670203316 |
|
SCHMITT, Bernd
|
||
| New York : Free Press, copyr. 1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Onlineshops mit WordPress - das grosse praxishandbuch / / Bernd Schmitt
| Onlineshops mit WordPress - das grosse praxishandbuch / / Bernd Schmitt |
| Autore | Schmitt Bernd |
| Pubbl/distr/stampa | Haar, [Germany] : , : Franzis Verlag, , 2016 |
| Descrizione fisica | 1 online resource (641 pages) : color illustrations |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Web site development |
| ISBN |
3-645-22389-4
3-645-20492-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910136745703321 |
|
Schmitt Bernd
|
||
| Haar, [Germany] : , : Franzis Verlag, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategia Big Think : dare forza alle grandi idee e lasciar perdere i piccoli pensieri / Bernd H. Schmitt
| Strategia Big Think : dare forza alle grandi idee e lasciar perdere i piccoli pensieri / Bernd H. Schmitt |
| Autore | Schmitt, Bernd |
| Pubbl/distr/stampa | Milano : Etas, 2008 |
| Descrizione fisica | xii, 192 p. ; 22 cm |
| Disciplina | 658.4012 |
| Collana | Management |
| Soggetto topico |
Creatività nelle imprese
Strategia di impresa |
| ISBN | 9788845314735 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991004135479707536 |
|
Schmitt, Bernd
|
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| Milano : Etas, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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